THE NEW NORDIC IDEA
New Nordic develops dietary supplements and natural medicines; products which people of many different cultures demand daily in their desire for increased vitality. New Nordic's products are currently sold in 25 countries. The company has identified Scandinavia and U.S. as their home markets.
New Nordic's logo - the characteristic Silver Tree - is an established international brand for millions of people in Europe, Canada and the USA. New Nordic is highly brand focused. The company brand and the product benefit specific brands are growing stronger day by day. The international brands, corporate network, and customer loyalty, provides the company's long-term sustainable value.
New Nordic follow their own paths to success. With the background of their presence in many countries and cultures, they are well placed to identify trends and demand for new products. The company's creativity and ability to utilize these international needs, new research and new technology, has led to the fact that New Nordic continuously, for the past 20 years, has been able to develop unique, innovative and trend-setting products.
New Nordic strives to master the communication and control the formation of the brands as well as possible. The efficiency of the company's advertising improves year after year. Marketing material in both print and digital media is created in-house by the company. Also the purchase of media, public relations campaigns and contacting journalists are handled internally.
New Nordic employs 40 people. Sales per employee is high and growing. New Nordic has a very enthusiastic international team focusing on a high momentum, initiative and motivation.
The high degree of innovation and the fact that New Nordic owns the products and brands, contributes to high gross margins and complete control over the company's values in the future. This has been a successful strategy that New Nordic will continue to accelerate in the global market in coming years.